Growth Review
This review is about who your website brings in. The site itself is real and well put together: SEAI, NSAI and Passive House accreditation badges, a genuine branded van, and a customer testimonial from Co. Mayo. None of it currently reaches anyone through Google. The site has zero measurable organic traffic, and of the 82 searches tracked against it, not one is about solar, despite a real three-page Solar PV service already built and live. The biggest single search anywhere in the account, "ber rating" at 3,600 a month, ranks 70th. It's all detailed below, with what to do about each one.
82 searches are tracked against comfortsolutions.ie. Every one of them is about retrofit, insulation or heat pumps. Solar doesn't appear in the account at all, even once.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| loughview solutions | 110 | 14th, your best position in the whole account. 0 visits. | 14th |
| ber rating | 3.6K | The biggest tracked search in the account. 70th. 0 visits. | 70th |
| air to water heat pump | 1.9K | 80th. 0 visits. | 80th |
| external wall insulation | 1.9K | 50th+, ranking from an uploaded PDF brochure, not a page. 0 visits. | 50th+ |
| cavity wall insulation | 1.3K | 55th, also ranking from a PDF brochure. 0 visits. | 55th |
There is no working search on this site to point to, brand or otherwise. Several of the searches that do rank at all only rank because Google found a PDF brochure in the site's files, not because a page was built to answer them.
The real accreditation and real project work are already there. These are the structural gaps stopping any of it from reaching Google.
This is not a design problem, it is steady monthly work. The real accreditation and project history are already there. Solar and the rest of the retrofit service simply need pages built and aimed at the searches people actually type.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that gives the site its first real searches.
8,810 searches every month (ber rating, air to water heat pump, external wall insulation, cavity wall insulation and your own name).
0 visits a month currently arriving from any of them.
None of that includes solar, because no page on the site is currently built to compete for it at all.
Ber rating, air to water heat pump, external wall insulation and cavity wall insulation together add up to 8,810 people a month searching for things this business genuinely does, before solar is even counted. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
120 different websites already link to this site, real earned authority that most competitors don't have. That authority is being wasted while zero pages are aimed at a real search. The longer that stays true, the more of it goes unused.